How to Build a DIY SEO Friendly Website That Actually Gets Found
GET FOUND | DIY SEO FRIENDLY WEBSITE
Because a great business can't grow if people can't find it.
You can have the best service in town, an incredible product, years of experience and customers who love you.
But none of that helps the person who is searching for what you offer if they never find you.
That's where we start.
Get Found is the first part of the Worth the Stop Method from McEver Group for a DIY SEO Friendly Website.
Before we worry about fancy marketing campaigns, viral social media posts or spending more money on advertising, we look at the basics:
When someone searches for what you do, do you show up?
And when they find you, can they quickly understand why they should choose you?
YOUR DIGITAL FRONT DOOR MATTERS.
Think about the way you find businesses yourself.
You need a plumber. You Google it.
You're looking for somewhere to eat. You search.
You're visiting a new town and want something interesting to do. You pull out your phone.
Someone recommends a business to you. What's one of the first things you do?
You look them up.
Your website, Google presence and online information have become your digital front door.
If that door is difficult to find, confusing when people arrive or doesn't accurately represent the business you've worked so hard to build, you're losing opportunities before you ever know they existed.
WHAT DOES “GET FOUND” INCLUDE?
We look at the pieces that help customers discover and understand your business.
Local SEO
SEO simply means helping search engines understand what you do, where you do it and who you serve.
For a local business, that can mean showing up when someone searches things like:
photographer near me
restaurant in Cass City
camera repair Michigan
gift shop near Cass City
things to do in Michigan's Thumb
You don't need to become an SEO expert.
You just need to make sure Google understands your business.
GOOGLE VISIBILITY
For many small businesses, Google may be even more important than social media.
We'll look at things such as:
Google Business Profile
Business categories
Services
Business description
Photos
Reviews
Hours
Contact information
Website connection
Local search visibility
The goal is simple:
Make it easier for the right customer to find you.
WEBSITE DESIGN
Your website doesn't have to be huge.
It doesn't need dozens of pages.
And it definitely doesn't need to win a design award.
It needs to answer a few questions quickly:
What do you do?
Who do you serve?
Where are you located?
Why should someone choose you?
What should they do next?
We call this the 5-second test.
If a stranger lands on your homepage, can they understand your business in about five seconds?
If not, we know where to start.
McEver Group specializes in Wix website design, with an emphasis on websites that are
clean, easy to navigate and built around the customer.
CONTENT STRATEGY
Getting found isn't only about having a website.
The information you publish teaches both people and search engines what your business is about.
That can include:
Blog articles
Educational content
Google Business posts
FAQs
Service pages
Location information
Social content
Photography
Helpful resources
You don't need to post everywhere every day.
You need content that has a purpose.
NOT SURE WHAT YOU NEED?
Good.
You don't need to know.
That's why I created the Worth the Stop Audit.
Instead of selling you a website because I build websites—or selling you SEO because I understand SEO—I want to look at your business first.
You may already have a perfectly good website.
Maybe Google is the problem.
Maybe your message isn't clear.
Maybe people find you easily but don't understand why you're different.
Or maybe your online presence is fantastic and your biggest opportunity has nothing to do with the internet.
Let's figure that out before you spend money fixing the wrong thing.
START SMALL.
Worth the Stop is being developed right here in our small-town business community, so I want local businesses to be able to afford to participate.
FREE — WORTH THE STOP EDUCATION
Follow along with the Worth the Stop weekly education.
Learn about websites, SEO, Google, customer experience, marketing, community connections and practical ways to grow your business.
$49 — QUICK LOOK
Have one specific area you're concerned about?
I'll take a quick look at your website, Google presence or another specific digital issue and identify the three things I would address first.
$99 — WORTH THE STOP AUDIT
This is where I recommend most businesses start.
I'll look at your business through the eyes of a potential customer.
We'll consider things like:
Your Google presence
Website
Local SEO
Messaging
Social presence
Photography/content
Customer experience
Visibility
Local opportunities
What makes your business worth choosing
Then I'll identify:
What's working.
What's getting in your way.
The five things I would do next.
DIY SEO Friendly Website Audit Community Price: $99
GET MY WORTH THE STOP AUDIT →
$149 — AUDIT + STRATEGY SESSION
Want to talk through everything together?
You'll receive the Worth the Stop Audit plus a one-on-one strategy session where we'll work through the recommendations and determine what makes the most sense for your business.
$299 — LET'S WORK ON IT TOGETHER
You know what needs fixing.
Now you want some help actually doing it.
We'll prioritize the biggest opportunities and spend dedicated time working together to start implementing them.
NEED IT DONE FOR YOU?
Sometimes you don't need another class.
You don't need another checklist.
And you definitely don't need another thing added to your to-do list.
You just need someone to do it.
McEver Group can also provide implementation services including:
Website design
Website updates
Local SEO
Google optimization
Content strategy
Marketing strategy
Business photography and visual content
Growth consulting
These projects are quoted separately because every business is different.
And you are never required to hire McEver Group after an audit.
If I can show you how to fix something yourself, I will!
WHY ARE THE PRICES SO AFFORDABLE?
Because Worth the Stop is starting here!
Small businesses shouldn't need a $5,000 consulting budget just to figure out what they should do next.
Cass City is our Founding Community for Worth the Stop and where we call home.
I'm using what I have learned from building businesses, websites, brands, photography companies and community projects to create something practical specifically for small businesses.
As Worth the Stop grows into other communities, pricing may be different.
But I want the businesses helping build this with me to be able to participate.
GETTING FOUND IS ONLY THE BEGINNING.
Being visible matters.
But visibility alone doesn't create a thriving business or a thriving town.
Once people can find you, we move into the next two parts of the Worth the Stop
Method:
01 — GET FOUND
SEO • Websites • Google • Content
02 — GET CONNECTED
Businesses • Partnerships • Networking • Community
03 — GIVE THEM A REASON TO STOP
Events • Experiences • Tourism • Destination Development
Because the goal isn't simply to appear in a Google search.
The goal is to build businesses people want to discover and communities people want to experience.
GET FOUND. GET CONNECTED. BE WORTH THE STOP.
Worth the Stop by McEver Group
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