HURON · TUSCOLA · SANILAC

They're already coming.
Let's build around it.

Major annual events bring people into Michigan's Thumb every year. Grow Your Town looks at those dates as opportunities for nearby communities and businesses to create more reasons to stop, stay, shop and experience another small town along the way.

THE STRATEGY

Don't compete with the big event. Build around the traffic it creates.

A town does not need its own giant festival to benefit from regional travel. A breakfast special, mini market, creative class, live-music stop, photo experience or late-afternoon event can become part of somebody's day when they are already driving through the Thumb.

HURON COUNTY

Cheeseburger in Caseville

A major summer travel anchor and the clearest example of the Grow Your Town strategy: people are already heading toward Caseville, so communities along their route can create reasons to stop.

Official Caseville events →
HURON COUNTY

Port Austin Porch Fest

A community-wide music day that can support before-and-after stops, meals, shopping and experiences in nearby communities.

Official Porch Fest information →
HURON COUNTY

Harbor Beach Maritime Festival

A multi-day waterfront celebration that creates another summer window for regional itineraries and nearby stops.

Official Maritime Festival site →
TUSCOLA COUNTY

Tuscola County Pumpkin Festival

An established fall event in Caro that creates a natural opportunity for autumn routes, food stops, shopping and experiences across central Tuscola County.

Official Pumpkin Festival site →
TUSCOLA COUNTY

Mayville Sunflower Festival

A long-running summer community festival and a useful southern-county anchor for building a fuller Thumb day.

Official Sunflower Festival site →
TUSCOLA COUNTY

Cass City Freedom Festival

A hometown summer tradition that can connect Cass City businesses, local experiences and surrounding stops into a fuller day.

Village festival information →
SANILAC COUNTY

Thumbfest · Lexington

A free music festival that brings people into Lexington and creates opportunities for stops before, after and along the route.

Official Thumbfest information →
SANILAC COUNTY

Sanilac County Youth & 4-H Fair

A week-long county tradition that gives businesses and communities a longer window to create complementary experiences.

Official fair site →
SANILAC COUNTY

Sandusky Country Christmas

A distinctive holiday tradition centered around Sandusky that can anchor seasonal shopping, food and Christmas experiences nearby.

Sandusky Chamber →

FOR LOCAL BUSINESSES + IDEA PEOPLE

See a big date and already have an idea?

You might not need to create another festival. You might need one really good reason for people to stop at your business or in your town while they're already nearby.

Bring an IdeaFor Businesses