Why McEver Group?
Strong Communities start with Strong People.
PEOPLE • BUSINESS • COMMUNITY
Your businesses deserve to be discovered beyond your city limits.
McEver Group partners with local business in Tuscola County, Huron County and Sanilac County to strengthen tourism while expanding their visibility to a larger regional visitor audience.
Because visitors don’t experience our communities according to county lines.
A family traveling to the lake, attending a festival, visiting friends, or spending a weekend in the Thumb can shop in one community, eat in another, and discover an experience somewhere along the way.
Through business education, community storytelling, social media, cross-promotion, and strategic partnerships, I help Chambers give people more reasons to stop, shop, dine, stay, and explore.
The goal is bigger than promoting one town.
It’s connecting our communities so that a visitor coming for one destination discovers businesses and experiences throughout the region.
Come for the destination.
Discover the region.
The McEver Way
BUILD LOCAL BUSINESSES
THAT BUILD YOUR
COMMUNITY
Local businesses are the heartbeat of a strong community.
They create jobs, support families, fill downtown storefronts, sponsor local teams, and give people a reason to visit — and return.
McEver Group helps business owners grow through practical, hands-on education in technology, websites, marketing, social media, photography, AI, Excel, and other everyday tools that make running a business easier.
01 — BUSINESS EDUCATION
Hands-on classes designed for real small-business needs.
Excel • AI • Websites • SEO • Social Media • Marketing • Photography
02 — SIP. STYLE. SOCIAL. FOR YOUR BIZ
Interactive workshops and experiences that make business education engaging, approachable, and worth showing up for.
03 — BUSINESS VISIBILITY + STORYTELLING
Help your members get seen beyond their storefront.
Business interviews • Photography • Local features • MI VYBZ Magazine • Social content
04 — COMMUNITY CONNECTION
Programs that connect businesses, communities, tourism, and local organizations—creating opportunities that extend beyond one event or one town.
WHAT COULD THIS LOOK LIKE FOR YOU?
Start with one program. Build a series. Or create something specifically for your community.
01 — BUILD BUSINESS SKILLS
We Give members tools they can use tomorrow.
Hands-on classes in Excel, AI, websites, SEO, social media, marketing, photography and everyday business technology.
02 — CREATE AN EXPERIENCE
We Give members a reason to show up.
Sip. Style. Social. for Your Biz combines practical education, conversation and connection in an engaging Chamber experience.
03 — TELL LOCAL STORIES
We Help more people discover your businesses.
Business interviews, photography, social content, local features and MI VYBZ put faces and stories behind the businesses in your community.
04 — CONNECT THE COMMUNITY
We Create opportunities bigger than one event.
Bring businesses, Chambers, tourism partners and neighboring communities together through collaborative programs and shared promotion.
MEET MELONIE McEVER
EXPERIENCE THAT
COMES FULL CIRCLE.
Nearly two decades ago, I taught hands-on Excel and Word classes to farmers and small-business owners right here in Michigan’s Thumb at the Huron Tech Center in Bad Axe. The four-week program filled each time it was offered because people wanted practical skills they could use immediately.
Today, I’m bringing 25 years of experience in education, photography, technology, marketing and business development back home to the communities that helped shape me.
The tools have changed. My approach hasn’t: make it practical, approachable and useful.
COMMUNITY EDUCATOR • PHOTOGRAPHER • BUSINESS OWNER
Frequently asked questions
Your Next Customer Might Be Planning Their Trip Right Now.
Become a Grow Your Town Founding Tourism Partner — FREE till Dec 31, 2026
We're not just helping people discover Michigan's Thumb. We're helping them discover you.
You work hard to build your business. But are the right people finding you?
Grow Your Town helps local businesses connect with their ideal customers through practical marketing education and tourism-focused visibility.
As a Founding Tourism Partner, you'll receive access to our exclusive PUSH Marketing Resource Library, where you'll learn how to get found online, create content that connects, and give customers a reason to choose your business.
You'll also become part of our growing Michigan Thumb tourism network, with opportunities to be discovered through our Worth the Stop business features, Worth the Trip travel guides, local events and curated visitor experiences.
Be Part of Michigan's Thumb Worth the Trip.
We're inviting local businesses, makers, attractions, and experience providers across Huron, Tuscola, and Sanilac counties to become Grow Your Town Founding Tourism Partners.
Our mission is simple: help you reach your ideal customers while giving visitors more reasons to explore, shop, dine, and experience Michigan's Thumb.
Your complimentary founding partnership includes:
-
Access to our PUSH Marketing Resource Library
-
A listing in our growing local business and tourism directory
-
Opportunities to be featured in Worth the Stop articles and Worth the Trip travel guides
-
Marketing resources to help you get found, get connected, and attract the right customers
FREE to join through December 31, 2026.
Complete the application below to introduce your business and help us discover what makes it Worth the Stop.
Applications are reviewed before acceptance. Featured editorial placements are not guaranteed.
