How to Promote a Small Town Business with FB URL naming
Small Town Business Marketing Tips | Grow Your Town
Wondering how to promote a small town business without spending money on advertising? One of the easiest places to start is your Facebook business Page or Group.
Whether you're a craft vendor, farmers market organizer, boutique owner, photographer, or local service provider, your Facebook web address is an important part of how customers find and remember your business.
Have you ever noticed that some Facebook links contain long strings of random numbers while others display an actual business name?
For example:
Which one would you rather put on your business card, market booth sign, or promotional flyer?
In this tutorial, we'll show you how to create a recognizable Facebook URL and explain why this simple change can make your small business easier to share.
How to Promote a Small Town Business With a Custom Facebook URL
Learning how to promote a small town business starts with making your business easy to recognize and find.
A custom Facebook username gives your business Page a cleaner, more memorable web address.
This is especially useful for businesses in Michigan's Thumb, where local customers, tourists, and visitors often discover shops, vendors, and events through Facebook.
A recognizable Facebook URL can help you:
Make your business name easier to remember.
Create professional-looking links for business cards and signs.
Encourage customers to follow you after visiting your booth or shop.
Keep your business name consistent across marketing materials.
Make it easier for event organizers to share your Facebook Page.
A custom username does not guarantee higher search rankings, but it is a useful step toward a more consistent online presence.
Step-by-Step: Change Your Facebook Business Page URL
Facebook creates your custom Page URL using your Page username.
Step 1: Log in to Facebook on a computer and switch to the business Page you manage.
Step 2: Open Settings & privacy, then Settings.
Step 3: Find Page setup, then the Page name and username settings.
Step 4: Enter a recognizable username that represents your business.
Step 5: Save your changes, then test the new Facebook link in another browser tab.
Facebook's menu options can vary, and you'll need the appropriate Page permissions.
This weeks small business tip is sponsored by THE BACKROADS BLUES BENDER featuring Kelli Baker in Kingston on November 28, 2026 at Beagios.
How to Create a Custom Facebook Group URL
If you manage a community group, farmers market group, or local business networking group, you may also be able to customize its web address.
Open your Facebook Group, go to the admin tools, and look under Group settings for the web address customization option.
If available, enter a memorable group address and save your changes.
Facebook may limit this feature depending on group size or eligibility.
Five Free Ways to Promote Your Small Town Business
Once you've created a recognizable Facebook link, start using it consistently.
Add it to your business cards and packaging.
Display it at your farmers market or craft show booth.
Include it in your email signature.
Share it with event organizers and community partners.
Add it to your website and other online business listings.
If you changed an existing Facebook username, remember to update your old links wherever you've shared them.
Grow Your Town: Helping Michigan Small Businesses Get Discovered
At Grow Your Town, we're passionate about helping independent businesses, local makers, farmers markets, and community organizations throughout Huron, Tuscola, and Sanilac counties.
Our goal is to connect local businesses with residents and travelers who love discovering Michigan's small towns.
Knowing how to promote a small town business doesn't have to mean spending hundreds of dollars on advertising. Sometimes, the simplest improvements make your business easier for people to find and remember.
Explore more small-town business marketing tips, local events, and regional discoveries at Grow Your Town.
Growing Local Business. Connecting Communities. Creating Opportunity.
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